The design concept gives the project a strong and clear vision. It translates the way the office functions into a single, cohesive design direction that defines the mood, character, and visual identity of the entire space.
It is based on the definition of the material and color palette, the principles governing the atmosphere of individual zones, and the basic design rules that ensure consistency throughout the entire space. This phase includes initial sketches and conceptual designs that validate the direction and help all stakeholders understand the future appearance of the space even before visualizations are created.
A strong concept is the foundation on which the entire project rests—it ensures that the office has a clear identity rooted in the company itself, for which the office is being designed; it is not haphazard and maintains a consistent aesthetic in every detail.