The decision to invest in a new market requires more than just knowledge of local legislation. We assess the area’s development potential, analyze the economic context, the competitive environment, and the specifics of the local construction process. We synthesize this information into a comprehensive overview that facilitates the investor’s decision-making and helps set the right course for the project’s next steps. Thanks to our experience with international projects, we are able to identify opportunities and potential risks early in the planning phase. We propose a strategy that respects local conditions, supports the investor’s business objectives, and creates a solid foundation for the project’s successful development.
Strategy for Entering New Markets
Main pillars
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International expertise
We have experience in developing projects and conducting analyses across Europe. We understand the differences between individual markets and know how to turn them into a competitive advantage.
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Strategic Approach
Every project begins with an understanding of the investment objectives, local conditions, and the area’s potential. Only then do we propose the optimal approach for further development.
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A Comprehensive View
We view the project within a broader context—from urban planning and architecture to economics, legislation, and the investor’s business objectives.
How does it work
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1Identifying Opportunities
We identify promising investment opportunities based on the client’s investment plan, market analysis, the location’s development potential, and long-term strategic goals.
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2Market and Conditions Analysis
We assess the local environment, the legal framework, the competition, and the economic context that may influence the project’s success.
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3Strategy Proposal
Together with the client, we translate the results of our analyses into a clear strategy that outlines the optimal approach for entering a new market and lays a solid foundation for the project’s further development.
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4Implementation and Support
The output is a feasibility study that takes into account the urban planning, architectural, legislative, and economic aspects of the proposal and includes recommendations for the optimal composition of the project team, including suggestions for suitable local partners to ensure the project’s successful implementation.
Why work with us
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10+
international projects
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50+
trusted partners across Europe
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100+
experienced professionals
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14+
typology with interdisciplinary expertise
With whom you will work
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Jan Juráš
Head of International & Competition -
He works at the Perspektiv studio as Head of International & Competitions, where he leads the studio’s international development and the preparation of architectural competitions. Through his work abroad, he has gained experience with projects of all scales—from individual buildings to large-scale urban developments—and with various approaches to design and implementation in an international setting. He specializes in coordinating international project teams and collaborating with architects, consultants, and investors across Europe.
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Natalia Korpashova
Design Lead Architect -
An experienced leader who combines analytical thinking with a sensitive approach to architecture. She is able to interpret the context of a site, understand the brief, and develop the concept in various ways without losing sight of the clear architectural vision. The result is a strong concept that forms a solid foundation for both competition entries and architectural studies.
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